All posts by Agent Insight Editor

The Lucky Locals of Frankenmuth, MI

M

ost people all over the country know about Frankenmuth, MI. I have told people where I live while on vacation, and they immediately say, “oh the Christmas town or the German town.” Some people know it for the Zehnder’s or Bavarian Inn restaurants. I want to tell you what it is really like to be a local in a very high traffic tourist town. The immediate feeling is security in the growing community, because there are jobs galore in the shops and restaurants. The schools are in high demand for people wanting to enroll their children, and the parks and recreation are top-notch. This is a clean, clean town. The city designs the landscaping on a scale higher than most resorts in the summer, and it’s like driving through a Christmas wonderland in the winter. When the tourist times are slow, the locals can enjoy all of the niceties that are paid for by the tourists. I mean, how many towns put up their own ice skating rink for the winter months? I think it is a privilege to live here, and based on the rising listing prices averaging $200 a square foot, that is certainly the case.

Frankenmuth, MI

Submitted by
Kimberly Altenritter
RE/MAX Select
Flint, MI

View Original Insight

Attention Grabbing Posts and Photo Captions

Agent Insight is designed to help  RE/MAX agents grab the attention of potential clients through words and photos.  Kendall Arnold with RE/MAX Results in Real Estate, Inc., in Gulfport, Mississippi goes the extra mile to make his posts and captions do exactly that.

Kendall’s written insights are not only informative, but they are also fun and entertaining. He puts himself into his posts by using first person, the best way for his readers to know a bit about him as well as about the Mississippi Gulf Coast market that he covers.

“I don’t want my posts to be ‘just the facts’, ” Kendall said. His natural, conversational style of writing draws in his readers. The variety of topics he chooses does, too. “I try to find a subject of genuine interest to me, then tell other people about it,” he said.

For example, his catchy headline above a submission on an Ocean Springs subdivision reads, “I Can Find Queen Elizabeth, King Henry and Lancelot in Fort Bayou Estates.” Now that he has the reader’s attention, Kendall explains that these are some of the street names in the subdivision. He also gives details about the neighborhood, but does it with a little humor.

“I may be one of the few people  who have never watched an episode of Game of Thrones (I do have it on my intend-to-watch list), but I am familiar with the tales of Robin Hood, King Arthur and others,” is the  opening sentence. “When I visit {this} well established community…, I enjoy seeing the streets named for these famous folk almost as much as the variety of properties that are on them. And variety is a good word to use for Fort Bayou Estates. ”

The rest of the paragraph tells about the price range and size of homes available, so all the pertinent information is there. But a potential client reading it might want to contact Kendall because he is knowledgeable and amusing, too. A great combination!

Kendall uses this same flair and creativity with many of his post titles. For example, he introduces Gulf access homes with a great article titled, “Went to a Boat Show to Talk about Houses.” In another submission, Kendall writes about a green, sustainable subdivision with his post titled Green Is the Color of Money, Envy, and Nature. These captions pique the interest of the reader, encouraging them to stay on the site longer.

He also has posted many good photos. He makes the most of the picture captions, too, like the one for this golf course from Gautier, MS. There is space for about 16 words in a photo caption, so you have plenty of room to say something about your subject.

It’s January, but not too cold to play a few holes – I hear it calling out to me

These are just a few of the well executed submissions on Kendall’s Agent Insight pages. Click here to take a look at his Agent Insight profile for some inspiration, along with plenty of good marketing strategies to attract potential clients. Take a lesson from Kendall Arnold’s approach, and make your posts informative and really fun. It might just be the hook that lands you some new business.

Sanibel Is Great Place to Live and Play

W

hen I first moved to the area from the Midwest, I had a condo at Sanibel. What a fantastic location in West Beach! You are steps away from the 13th Street beach access, and your views are simply stunning – the Gulf of Mexico to the south and Little Lagoon to the north. The building is nestled among homes, giving it a more local, personal feel. Owners get non-assigned covered parking, but there is plenty of parking for guests or renters. There is a dip pool that sits atop the covered parking adjacent to the complex fitness room and sauna. Building management is on-site and always responsive to the needs of owners and renters. Walk or bike to some great coastal restaurants and markets, as well as the new trail and fishing pier at Lagoon Pass.

Sanibel Condominium Development
Gulf Shores, AL

Submitted by
Abby Beckloff
RE/MAX of Orange Beach
Orange Beach, AL

View Original Insight