All posts by Agent Insight Editor

Featured Insights

Utilizing Our Natural Resourses

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he days will soon be cooling off and the smell of camp fires will be in the air. If you’re looking for an escape to the wilderness, it’s closer than you think. The Long Leaf Horse Camp and Trails are located between Laurel and Richton, about 30 minutes from Petal and up Hwy 42, and then a left onto Hwy 15, entering into the Chickasawhay District of The DeSoto National Forest. This is not to be confused with The Longleaf Trace, “Rails to Trails”.

This is one of my favorite places to get away to. I can hear the wind wooing me from on top of the Longleaf pines, to go a little deeper into the nature to clear the clutter from my mind. It doesn’t get much better than when I’m out there in the woods on my loyal mount with a group of friends. Hope you enjoy. “Life is good”.

Petal, MS

Submitted by
Wendy Gay
RE/MAX Real Estate Partners
Hattiesburg, MS

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Featured Insights

Fishtown at Leland

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n the way back from Northport yesterday on beautiful M-22, I treated myself to a glass of iced tea and some munchies at The Cove restaurant at the dam in Leland. It was truly a relaxing respite listening and watching the beautiful green waters from Lake Leelanau spilling over the dam on its way to Lake Michigan and Leland Harbor. Visiting historic Fishtown and its quaint shops, taking in all the old buildings and boats, and watching tourists and a wedding party truly made my day. Of course, I could not leave Fishtown until I stopped by Carlson’s Smoke House and got myself a piece of smoked whitefish! Pure Michigan!

Leland, MI

Submitted by
Julie Williams
RE/MAX Bayshore Properties
Frankfort, MI

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How & Why

Agent Insight Creates a Perfect Sales Funnel

Agent Insight can be an important tool in your online marketing plan if you position yourself throughout the site to cover a wide range of your sales area. It creates the perfect sales funnel to change a stranger into a prospect, then into a client. The classic sales funnel philosophy creates a sales journey that shifts a prospect through various stages of awareness from interest to decision to action.

Awareness
Catch the attention of as many prospects as possible by placing your written insights or photos on dozens of places throughout Agent Insight such as  subdivisions, school districts, cities and counties. Determine the places where you want prospects to find you and blanket them with your submissions.

Interest
Fill your submissions with reasons why prospects might want to utilize your expertise about an area. Make your photos tell a story about the place. Ensure your written insights convey your knowledge about the amenities and features of your market.

Decision
If prospects see that you are the go-to person in areas where they have an interest, your Agent Insight posts could be the enticement they need to reach out to you. You could get a call or an email asking about a HOA, proximity to schools, distance to downtown or the nearest airport, or about a specific home for sale. Any question is an opening for you to engage with a new person.

Action
If you have a chance to connect with a prospect, a very real opportunity has arisen for that person to move forward with you as their real estate agent. The end of a well-utilized funnel yields income-producing clients.

This is a simple look at the Agent Insight sales funnel. The reality is that the top end of the funnel needs to be fairly wide to be effective. You need to cast a broad net with a lot of insights placed in many different areas to attract a large number of Internet visitors. Some of these will be casual web surfers with only a passing interest in buying or selling a home. However, that large crowd will contain some valuable prospects. Grab their attention as they scan your posts and progress through the stages of the funnel. Signed contracts at the end is the goal and your efforts with your Agent Insight work will be time well spent.