All posts by Agent Insight Editor

Fishtown at Leland

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n the way back from Northport yesterday on beautiful M-22, I treated myself to a glass of iced tea and some munchies at The Cove restaurant at the dam in Leland. It was truly a relaxing respite listening and watching the beautiful green waters from Lake Leelanau spilling over the dam on its way to Lake Michigan and Leland Harbor. Visiting historic Fishtown and its quaint shops, taking in all the old buildings and boats, and watching tourists and a wedding party truly made my day. Of course, I could not leave Fishtown until I stopped by Carlson’s Smoke House and got myself a piece of smoked whitefish! Pure Michigan!

Leland, MI

Submitted by
Julie Williams
RE/MAX Bayshore Properties
Frankfort, MI

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Agent Insight Creates a Perfect Sales Funnel

Agent Insight can be an important tool in your online marketing plan if you position yourself throughout the site to cover a wide range of your sales area. It creates the perfect sales funnel to change a stranger into a prospect, then into a client. The classic sales funnel philosophy creates a sales journey that shifts a prospect through various stages of awareness from interest to decision to action.

Awareness
Catch the attention of as many prospects as possible by placing your written insights or photos on dozens of places throughout Agent Insight such as  subdivisions, school districts, cities and counties. Determine the places where you want prospects to find you and blanket them with your submissions.

Interest
Fill your submissions with reasons why prospects might want to utilize your expertise about an area. Make your photos tell a story about the place. Ensure your written insights convey your knowledge about the amenities and features of your market.

Decision
If prospects see that you are the go-to person in areas where they have an interest, your Agent Insight posts could be the enticement they need to reach out to you. You could get a call or an email asking about a HOA, proximity to schools, distance to downtown or the nearest airport, or about a specific home for sale. Any question is an opening for you to engage with a new person.

Action
If you have a chance to connect with a prospect, a very real opportunity has arisen for that person to move forward with you as their real estate agent. The end of a well-utilized funnel yields income-producing clients.

This is a simple look at the Agent Insight sales funnel. The reality is that the top end of the funnel needs to be fairly wide to be effective. You need to cast a broad net with a lot of insights placed in many different areas to attract a large number of Internet visitors. Some of these will be casual web surfers with only a passing interest in buying or selling a home. However, that large crowd will contain some valuable prospects. Grab their attention as they scan your posts and progress through the stages of the funnel. Signed contracts at the end is the goal and your efforts with your Agent Insight work will be time well spent.

Arab City Schools

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achun and I are proud to call Arab home! My parents finally settled here when I was 16 from Biloxi and Lachun was actually born here. We can both brag about our schools first hand because it’s where we went and where our kids are going now. Arab City Schools offers one of the best school districts in Alabama, ranking fourth highest in the state in standardized test scores. The school district focuses on preparing young people for future careers, partnering with local colleges to provide dual enrollment programs for college credit. If you’re looking for a new place to live and especially if you have kids, give our town a look! I think you’ll like what you see.

Arab, AL

Submitted by
Al & Lachun Weaver
RE/MAX Unlimited
Madison, AL

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Why I Live in Whitehawk

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few years back we were looking to upgrade to a more spacious home for our family. Having two kids already attending Elkhorn South High School, goal #1 was to find a house that fell within the Elkhorn South boundaries. We toured many homes as there were new neighborhoods popping up all around. We absolutely fell in love with the Whitehawk neighborhood and moved in. The homes are beautiful and just the perfect size for our family.

The bonus is the Whitehawk lake just down the block. Our dogs jump for joy when we take them on their daily walk around the lake. There is always something interesting to see, a flock of Canadian Geese, a fisherman casting his line, kids playing at the park or a soccer game on the adjacent field. In the fall, you will see the Elkhorn South High School Cross-Country team practicing around the lake. It’s the perfect combination of a nice quiet community with life in it!

Whitehawk Subdivision
Omaha, NE

Submitted by
Rich Bak
RE/MAX The Producers
Omaha, NE

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