When you begin sending submissions to Agent Insight, you get your own agent page. It includes space for your picture and biography. Initially, there will be a short generic bio that plugs your name into a little information about RE/MAX agents. It is a good space-holder until you find time to personalize it.
Your bio can include your professional background, your skills and experience. Be creative telling about your knowledge of the area you cover and include your particular specialities. A few words about your hobbies and a little bit about your family or pets can help potential clients identify with you.
Hundreds of Agent Insight participants have already written their bios as to be part of their marketing tools. Excepts from three examples are shown below. (Click on the agents’ photos to read their complete bios.) You’ll see that some chose to write in first person, others in third person. Both are effective. Take a look and make a few notes about the information you want to include in your bio.
Tell your clients about your background and how it helped build the skill set you bring to real estate. Tonya Taibi, RE/MAX Revolution in Kansas City, MO, has a well written bio that describes her design and marketing expertise, as well as the real estate areas that are her specialities.
I started my career in marketing as a graphic designer, photo stylist, and art director. With my eye for architectural design, I can visualize the potential in any property….I use my passion and experience in marketing and graphic design to help my clients with more than just negotiations and contracts. I am able to assist with the creative marketing needed to sell your home, and the attention to detail to help you buy your dream home. I specialize in new construction, first-time home buyers, downsizing, FHA, conventional, USDA, VA, and investments.
Show your enthusiasm about your profession and community. People can trust agents who truly love their job and the places where they help clients buy and sell. The example here from Jeff Easter, RE/MAX Advantage North in Gardendale, AL, is a good example.
Sweet Home Alabama! I was born and raised here and I’m passionate about it. Some of the most gorgeous real estate on earth is right here in Alabama! Some of the best people on the planet are right here in Alabama!…I entered the Birmingham business community, working some 20 years in marketing, sales and customer service. This experience proved invaluable in paving the way to my career in real estate.
Include job-related awards you have won. Potential clients are looking for a agent with a proven track record and will be encouraged to contact you when they see professional awards. Jacob Ainsworth from Diamondhead, MS, joined RE/MAX Coast Delta Realty in 2016. His bio includes several of his awards, as well as his appreciation for the Gulf Coast and the skills he brings to clients.
Jacob is a native Texan turned Mississippian with a love for the Gulf Coast and everything the brackish waters of Southern Mississippi has to offer….He earned the “RE/MAX Rookie of the Year” award in 2017 for being the “youngest” multi-million dollar sales agent for his first year….Jacob has been recognized by RE/MAX as a three time 100% Club Award Winner and is trending for a fourth designation this year.
Think about what potential clients might want to know about you when they are searching for a real estate agent. Write an informative Agent Insight bio for your agent page and make sure you include a good photo. Then, direct your clients to your page so they can read about you and view all the submissions you have included.
Here Come the Holidays!
Thanksgiving, Christmas, New Year’s Eve, and all the other holidays between now and January 1 are great opportunities for taking photos and writing insights. Show and tell your clients about all the festive events, decorations, and beauty of the season. We look forward to receiving your submissions. Happy Holidays!