Tag Archives: Newsletter Article Archive

Find Inspiration In The Archives

Look on the front page of the Insight Insider blog for the link to our Newsletter Article Archive. This is a great resource for explaining how to put Agent Insight to work as part of your marketing plan. It also offers an abundance of ideas for the written and photo posts you will want to emulate on your own pages.

Every newsletter article appears chronologically, from the most recent back to our very first article published in early February of 2014. Whether you need to learn how to send posts from your cell phone or need suggestions on how to best present yourself and your community, you’ll find multiple articles on each subject. We’ve selected a few headlines from the dozens of archived articles to show you the range of information available:

Interviews with participating RE/MAX agents are featured throughout the Archives. All of them give great testimonies to how these agents think Agent insight has impacted their business. They discuss how they find time for their submissions, how it fits into their overall marketing plans, and what they intend to do with Agent Insight in future submissions.  Here are just a few of the agent interview articles:

Enjoy the Archives as you find inspiration for your next submissions. If you have any questions about how to best use Agent Insight, please let us know at [email protected]. We’ll answer you personally and will quite likely follow up with an article on the subject for the benefit of all our participating RE/MAX agents.

 

 

It’s a Hot Market for Vacation Homes

According to a recent study by the National Association of REALTORS®, the COVID-19 pandemic has caused sales of vacation homes to skyrocket. Beachfront condos, cabins in snow sport regions, lakeside homes…you name it. The market is booming, making these property areas great subjects for your Agent Insight pages.

Remember, this is not the place to show individual properties. However, it is a great marketing venue to present popular vacation areas. Talk about amenities, such as swimming pools, lake or beach accessibility, tennis courts, golf courses, biking/hiking trails, etc. Vacation spots are always in beautiful places, so you’ll have unlimited opportunities for dazzling photos.

Second homes with access to the Gulf of Mexico are in great demand. RE/MAX agents in Alabama and Mississippi are doing an excellent job promoting the area. Michigan agents have submitted posts about both summer vacation spots along the Lake Michigan shoreline as well as exciting places for winter sports enthusiasts. In Missouri, there are so many beautiful locations for summer homes, including the booming Lake of the Ozarks area. The Jersey Shore offers beachfront homes that attract buyers from across the country.

Many of the current photos and written submissions give potential clients a good look at these wonderful locations for a second home. Here are four of the photos with credits shown below.

The Colonnades condos in Gulf Shores, AL, tower above the beach
The Cape May, NJ,  beachfront is beautiful with many vacation homes waiting for you
The day dock at Lake of the Ozarks Four Seasons is perfect for picking up guests
Residents taking the chair lift up for a brisk ski down Mt. Holly in Holly, MI

For an excellent written insight about another vacation location, take a look at the following submission  from Jacob Ainsworth, RE/MAX Delta Coast Realty in Diamondhead, MS. It has a fun and compelling headline paired with a good first-person paragraph. Jacob is describing for potential clients how much they would love this gorgeous place for a vacation home.

The Most Not Talked about Place to Vacation
I have always loved the beaches at Henderson Point. The condos at Inn by the Sea offer the quietest relaxation on the Mississippi Coast. While hanging out on the beach recently, I met some folks from Dallas. They were intrigued when they stumbled across our town and the complex while searching online. I remember her saying, “we wanted to go to Gulf Shores, but when we found out you had a beach it saved us the extra two hours in the car.” She went on to say, “We love it here, we want to tell all our friends!” Being a native Texan, I remember being surprised at the Mississippi beaches – it’s the reason I never left once I stopped by here.  A staycation waiting to happen, the Inn by the Sea offers the only condos on the sand – pools, grills, and fun included. But keep it quiet. It’s a secret!

There are such amazing vacation areas in every state. You can market them well with your Agent Insight posts.

Photo credits:  Peyton Yarborough, RE/MAX Paradise, RE/MAX of Orange Beach, Orange Beach, AL, Jill Giancola, RE/MAX  Surf Side, Cape May, NJ; Paula Bellamy, RE/MAX Lake of the Ozarks, Osage Beach, MO; Stephen Brochu, RE/MAX Grande, Grand Blanc, MI.

Iowa Team Gets Results

The Twin Power Team, headed by twin brothers Gerald and Gordie Sorensen, puts plenty of emphasis on their Agent Insight submissions. Part of the RE/MAX Home Group in Cedar Falls, IA, the team has submitted nearly 1,130 posts in the past five years. They report that they have received many leads from their Agent Insight work, as well as comments from clients about what they see on their pages.

Left to right: Gerald Sorensen, Tad Ritter, Lynette, Sorensen, Heather Nicholson and Gordie Sorensen.

It’s a family affair with the Twin Power Team. In addition to the two brothers, the rest of the team includes Gordie’s wife Lynnette Sorensen,  Gerald’s daughter Heather Nicholson, and their brother-in-law Tad Ritter.

All of the team members are life-long or long-term residents of Cedar Falls, so their knowledge of the community runs deep.

“We love the area and know everything about it,” said Gordie Sorensen. “We are active in many organizations, serve on various boards, and attend church. Our participation helps us stay current on what’s happening in the community.”

At the team’s weekly marketing meetings, Agent Insight is always on the agenda. They discuss upcoming events that would make good insights and determine which subdivisions need coverage. They also share their plans for the week’s showings and activities they will be attending where they plan to take photos.

The team’s Agent Insight coverage includes a wide variety of places  and amenities in the Cedar Falls area, including parks, lakes, hiking/biking trails, restaurants, stores, holiday decorations, architecture and landscaping, the local University of Northern Iowa, and many subdivisions and housing developments. Here are a few examples of their work:

The Cedar Falls Municipal Band performs regularly at Overman Park bandshell
Amish community members demonstrate how they make ice for the Ice House
Enjoying a beautiful autumn day at Big Woods Lake
The historic Black Hawk Hotel hosts a fun murder mystery package

“We take our marketing plan very serious, and Agent Insight truly does boost our business,” said Gerald Sorensen. “The posts are so simple to do, and it has been effective for us.” The Twin Power Team plans to continue submitting photos and written insights several times every month, investing their time into this proven marketing tool.

Spring & Summer Inspiration for Your Posts

Tulips outline the walkway to Oklahoma City’s Crystal Bridge Myriad Botanical Gardens 

Every photo or written insight you have ever submitted or thought about submitting to Agent Insight looks different in the spring and summer seasons. If you have shown or discussed a feature earlier in the year, revisit it now.  Tom Compise, RE/MAX at Home in Edmond, OK, posted an earlier photo of the city’s elegant Crystal Bridge structure. Now, he’s adding one from a different angle featuring the lush tulips blooming outside.  It’s a great way to enrich his original post and show off some spring beauty.

The next four months should inspire dozens of ideas for your posts. This is a spectacular time of year to show off the beauty of your area and the myriad of diverse activities available. 

Make a list of all the possibilities for great spring and summer coverage of your market area. Here’s a kick-start:

  • Blooming trees, shrubs, and flowers in your neighborhoods, parks and storefronts
  • Baby animals, bird houses and feeders, ducks on a pond
  • Vacation destinations in your area
  •  Summer sports. including  baseball, soccer,  hiking, biking, golf, tennis, boating, waterskiing, swimming, and fishing.
  • Holidays:  Memorial Day, Cinco de Mayo, Mother’s Day, Flag Day,  Father’s Day, Independence Day, Labor Day
  • Food venues like picnics, restaurants with outdoor dining, grilling at a neighborhood block party, farmers markets
  • Outdoor theaters and concerts, movies in the park, drive in theaters
  •  Parks, dog parks, walking paths
  • Festivals
  • Flea markets

We’ve received many great seasonal photos over the years. Here are just a few with the credits listed at the end of the article.

Enjoy an early morning wake boarding session on False River
The Funny Farm Petting Zoo in Laurie is amazing! Great place for the entire family
Fun at Harborfront Park in Port Jefferson, NY
Orchards blooming and Empire Bluff in distance
Granite Mountain Preserve is a wonderful local hike offering a great workout
Need a large porch? Dreaming of fishing? This homeowner has an abundance of poles

Be sure to write about fun sights and activities to do in the spring and summer, too.  Look at these excellent examples (the writers are listed below):

Good Morning, Long Beach!
The beaches are waking up with the rise of the sun broadcasting colors you’ve never seen a painting capture. Pelicans are playfully diving for a seafood breakfast while statuesque herons wade patiently for their catch….

Golf? Check. Beaches? Check. Pools? Check. Check.
And this is only the start of the many amenities available at Kiva Dunes. A scenic drive down Fort Morgan Road in Gulf Shores, Kiva Dunes is your one-stop destination along the beautiful Alabama Gulf Coast….

The Hummingbirds Are Back
I get so excited when I see the first hummingbird of the season every year. This year, there were two in my first sighting…The full numbers and crew that stay for the summer aren’t here yet, but the numbers are building….

Photos Credits:  Damien Tullier, RE/MAX Select, Prairieville, LA; Paula Bellamy, RE/MAX Lake of the Ozarks, MO; Rudolph Aversano, RE/MAX Best, Ronkonkoma, NY; Julie Williams, RE/MAX Bayshore, Frankfort, MI; Stephanie Ruzzo, RE/MAX Classic Realty, Somers, NY; Jacob Ainsworth, Mississippi Gulf Coast Agents, Diamondhead, MS.

Written Insight Credits:  Emily Clemens, RE/MAX Along the Way, Long Beach, MS; Dana Tapia, RE/MAX of Orange Beach, AL; Shannon Rooke Nuckols, RE/MAX First, Russellville, AR.

Agent Insight Guidelines Are Simple

Posting your insights on Agent Insight is easy, but there are some guidelines that must be followed in order to maintain the site’s high standards of quality. Your submissions usually will appear live on Agent Insight within one business day, but there are a number of things that can cause delays.

No  Duplicate Content
We want to keep the SEO ranking of Agent Insight as high as possible so prospective clients will be able to find your work there quickly. Therefore, all your pictures and written insights must be your original work. Photos or written words cannot be copied and pasted from any another internet source. Duplicate content will hurt the Google ranking of the site, which means that your submissions will not be found as easily when a consumer does an internet search.

No Personal Advertising
Please refrain from any self-promotion or from marketing specific listings in your submissions. The purpose of Agent Insight is to present a complete picture of the entire community. Instead of focusing on a listing, give plenty of coverage to the neighborhood’s amenities and why people choose to live there. The more you submit insights in the various communities you serve, the more often you will be presented to the consumer as a local real estate expert.

It Still Applies – Location, Location, Location!
Submit your insights to the most specific community page possible. This could be a neighborhood, development, school district, city, or county, depending on the subject matter of the post. It is interesting to note that Agent Insight has much higher SEO ranking on our subdivision pages, often ranking in the top 10 of search results! So submit as often as possible on these subdivision or condominium pages in order to maximize your internet exposure.

No Identifiable People
It’s fine to submit photos of people in a crowd or from the back as long as they cannot be easily identified. This includes your own family members or anyone who gives you permission to use their faces in your post. We would also ask that you refrain from posting images of people who are wearing a mask.

Horizontal Photos
All photos published in Agent Insight must be taken in landscape orientation, meaning that you hold your camera in a horizontal position. If you want to include a vertical subject, such as a church steeple or a soaring office building, step back until you have a good horizontal composition of your tall subject. The clock tower photo below by Marshall Dines, RE/MAX Lighthouse in Petoskey, MI, is a good example.

Leaves change during fall near the playgrounds. Beautiful for parents to watch while kids play

Everyone Benefits!
As the saying goes, “a rising tide lifts all boats.” The guidelines that exist are intended to make Agent Insight a top-notch resource for all of a consumer’s real estate needs. Higher SEO rankings means more traffic to the site, which means that all participating agents will receive maximum benefit.

 

Connecting the Past to the Present

As you plan your Agent Insights submissions, be sure to include posts that describe the history of your community. Every town has much to draw from, such as stories about the city founders or how the streets got their names or when the area was originally settled. What made the city grow? Was it located near a river or seaport, natural resources, maybe a major railroad line? Use historic details to present a richer, fuller picture of the area and give potential home owners the opportunity to feel a deeper connection to the area.

Jennifer Olson, RE/MAX T-Town in Tulsa, OK, has submitted many posts about the history of her marketing area in Eastern Oklahoma. She says she wants her Agent Insight information to “cover everything that demonstrates my knowledge of the area to potential clients.”

She frequently posts a pair of insights about a town, with one telling about things to do there and the other explaining some of its history.  Here are some excerpts that might inspire similar posts you can do for your own community.

History of Claremore
Claremore, meaning “mountain with a clear view,” got its name from an Osage Chief known as “Gra-moi” who was among the first settlers in the area.

A Little Fun Fact about Bartlesville
The town of Bartlesville was established in 1875 by Jacob Bartles. He started the first trading post in 1875. Once it caught on, a post office was opened in May of 1879.

A Little of Coweta’s History
In 1843, a man by the name of Robert Loughridge arrived in the Wagoner County area. He created a mission that was originally named “Koweta.” As a town grew around the mission the name became Coweta.

Like a little history in your stroll? Check out the Will Rogers statue in Claremore

Jennifer has posted both photos and written insights about special historical features. The sculpture shown here is of the famous cowboy, actor, and newspaper columnist, Will Rogers.  You’ll find it in Claremore, OK, where the Will Rogers Memorial Museum is located.

Jennifer posted an excellent insight about Tulsa’s Gilcease Museum. “Are you familiar with the Smithsonian located in Washington D.C.?”, she writes. “Well, Tulsa offers a major history museum of the American West that is just as good!’ she says. ” Founded by oilman Thomas Gilcrease, the Gilcrease Museum houses the most comprehensive collection of American West art in the nation.”

Jennifer has posted over 430 Agent Insight submissions. She says she works hard to choose subjects that will enlighten her clients on features of Eastern Oklahoma. Some of her historical posts are just for fun. For example, the original Historic Route 66 ran through Tulsa at one time, and Jennifer has included several photos about the sites and restaurants located along the famous highway.

The Route 66 attraction, Rock Cafe, has good food
Historic 66 Generations is an antique mall along Route 66

 

“If I think something is cool, my clients will, too, she said. “Why wouldn’t any agent contribute to Agent Insight when it’s so fun and easy, too? It’s such a great way to enhance your marketing plan.”

 

Let Your Insights “Go to the Dogs”

Sharing a beautiful fall sunset at Lake Independence with a favorite friend

Everybody loves dog stories, right? Using man’s best friend in photos and articles adds value to your insights in multiple ways. It gives depth and perspective and puts part of your personality into the post.

The photo above from Gina Feltner Bouws, RE/MAX 1st Realty in Marquette, MI, is a perfect example.  There are hundreds of beautiful lake photos, but by including the dog, Gina makes this one personal. (Sidebar:  notice how well she framed this photo with the dog off-center and the sun hidden behind a tree trunk so it doesn’t put a huge white spot in the scene. Nice job, Gina!)

Dog pictures can be really fun to use while showing off your area. Dog parks, stores with dog bowls outside on the sidewalk, pups greeting customers at shop doors, working dogs in the field with livestock, another waiting for the bell to ring outside the school yard fence….the ideas are endless. You’ll have interesting, clever photos featuring your furry friends that let you say something about local stores, schools, rural areas, parks, etc. The collection below shows dogs at the fishing hole, in the office of a doggy bakery, riding in a truck, and enjoying a boat ride.

We got a little fishing in today after feeding the horses. Dogs live on all the ranches around here
Can I help you? Doggie treats for all! Three Dog Bakery on the popular Bentonville Square
Not sure who is having more fun on Lake Wedowee…man or fur baby!
Sled dogs on their summer break enjoying a truck ride in Traverse City, MI

There are so many dog-related topics to use in your written insights, too. In addition to those already mentioned, you can talk about local veterinarians, pet shops, off-leash dog parks, or pet supply stores.

And don’t forget about cats! Kristin Ruther, RE/MAX of Grand Rapids, MI, submitted a wonderful insight about Debruyn’s Seed Store in Zeeland, MI. Along with details about the store itself, she included, “Last time we visited we were able to meet Butternut, ‘the manager,’ a sweet, loving, orange cat that they brought out for the kids to pet.” That fun little extra shows that Kristin has actually been to the store and is sharing a real recommendation.

Whether you are a dog person or a cat lover, use your pets to help give credence and color to your insights.

Photo credits:  Shannon Rooke Nuckols, RE/MAX First, Russellville, AR; Team Nina Clare and Dave, RE/MAX Real Estate Results, Bentonville, AR; Grady and Linda Stone, RE/MAX Lakefront, Wedowee, AL; Lisa Rossi, RE/MAX Bayshore, Traverse City, MI

Great Feedback from a Longtime Participant

“Every agent is looking for leads and prospects.  My name still comes up at the top of a Google search due to posts I made on Agent Insight years ago,” says Glee Barnhill of RE/MAX Orange Beach in Orange Beach, AL. “Because my collection of insights isn’t ever erased, they constantly help my name pop up on the internet, especially for the developments I show.”

Glee has participated with Agent Insight for four years, submitting 140 posts that cover eight towns and 55 developments.  She says she loves the “portability” of making posts. Just snap a quick photo with your mobile device, write a quick caption, and hit send.

“I shoot pictures and get ideas for written insights all through the day, wherever and whatever I’m doing. I can be in the car showing properties or on a boat or on the beach,” she says. “If something catches my eye, it will likely catch someone else’s.” Glee has made many submissions about condos and houses, but she shows plenty of variety such as art festivals, restaurants, businesses, schools, and, of course, the natural beauty of the Alabama coastline.

“This is a resort area with lots of retirees moving from northern states. Agent Insight is such a benefit because I can show out-of-town clients so much of our beautiful Gulf communities online,” she said. “Other real estate sites show listings, but I can present so much more on Agent Insight. With so many buyers choosing their new homes sight-unseen, this is a great service.”

Glee makes full use of the technology at her fingertips by posting her Agent Insight photos on Facebook and Instagram. “I consider this my alternative to blogging,” she said. “I can show off the area while entertaining and educating my current and potential clients.”

The positive experience Glee has had with Agent Insight should inspire you to use this excellent marketing tool in 2021. Consider making a New Year’s Resolution to start using Agent Insight if you are new to RE/MAX or to get back into the routine of submitting insights if you haven’t posted anything for a while. We have some great training tools available to help you get started! Here are a few photos from Glee’s collection.

This whimsical seahorse is part of the bayfront art in Elberta
Come see the beautiful winter beach in Orange Beach
Love the beautiful landscaping at Heritage Motor Homes
You can have the beach to yourself in the fall

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TIPS FOR WINTER  POSTS

Winter scenes make great photos. You can even reshoot the same subjects you’ve already covered because they’ll appear completely different surrounded by snow. We look forward to your ingenuity with pictures and written insights related to the season.

Be Creative Writing Your Agent Insight Profile

Every agent who participates in LeadStreet has their own Agent Insight profile page which includes space for an agent photo, social media icons, featured properties, contact information, and a biography. Initially, there will be a short bio that has some generic information about RE/MAX agents, which is a good placeholder until you find time to personalize it.

Since this is another place where you will be branded on the internet, why not juice things up a bit? Be creative telling about your knowledge of the areas you cover, and include your particular specialities. A few words about your hobbies and a little bit about your family or pets can help potential clients identify with you.

Hundreds of Agent Insight participants have already customized their bios to be “on-brand” with their other marketing tools. Excerpts from three examples are shown below.  (Click on the agents’ photos to read their complete bios.) You’ll see that some chose to write in first person, others in third person. Both are effective. Take a look, and make a few notes about the information you want to include in your bio.

Tell your clients about your professional background and how it helped build the skill set you bring to real estate. Tonya Taibi, RE/MAX Revolution in Kansas City, MO, has a well written bio that describes her design and marketing expertise, as well as the real estate areas that are her specialities.

Tonya Taibi

I started my career in marketing as a graphic designer, photo stylist, and art director. With my eye for architectural design, I can visualize the potential in any property….I use my passion and experience in marketing and graphic design to help my clients with more than just negotiations and contracts. I am able to assist with the creative marketing needed to sell your home, and the attention to detail to help you buy your dream home. I specialize in new construction, first-time home buyers, downsizing, FHA, conventional, USDA, VA, and investments.  

Show your enthusiasm about your profession and community! People can trust agents who truly love their job and the places where they help clients buy and sell property. The example here from Jeff Easter, RE/MAX Advantage North in Gardendale, AL, is a good example.

Jeff Easter

Sweet Home Alabama! I was born and raised here, and I’m passionate about it. Some of the most gorgeous real estate on earth is right here in Alabama! Some of the best people on the planet are right here in Alabama!…I entered the Birmingham business community, working some 20 years in marketing, sales, and customer service. This experience proved invaluable in paving the way to my career in real estate.

Include job-related awards you have won. Potential clients are looking for an agent with a proven track record and will be encouraged to contact you when they see your professional awards. Jacob Ainsworth from Diamondhead, MS, joined RE/MAX Coast Delta Realty in 2016. His bio includes several of his awards, as well as his appreciation for the Gulf Coast and the skills he brings to clients.

Jacob Ainsworth

Jacob is a native Texan turned Mississippian with a love for the Gulf Coast and everything the brackish waters of Southern Mississippi have to offer….He earned the “RE/MAX Rookie of the Year” award in 2017 for being the “youngest” multi-million dollar sales agent for his first year….Jacob has been recognized by RE/MAX as a three-time 100% Club Award Winner and is trending for a fourth designation this year.

Think about what potential clients might want to know about you when they are searching for a real estate agent. Write an informative Agent Insight bio for your agent profile page, and make sure that your LeadStreet profile has a good photo. Then, direct your clients to your page so they can read about you and view all the submissions you have included.

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Here Come the Holidays!

Thanksgiving, Christmas, New Year’s Eve, and all the other holidays between now and January 1st are great opportunities for taking photos and writing insights. Show and tell your clients about all the festive events, decorations, and beauty of the season. We look forward to receiving your submissions. Happy Holidays!

Highlight Local Businesses for Labor Day

As Labor Day weekend kicks off the fall season, you can draw inspiration from that theme by featuring local workers and businesses in your Agent Insight posts. Remember that Agent Insight is a prospecting tool which allows you to present every aspect of your community. Try focusing on retail stores, restaurants, and other local businesses for your next few submissions.

Make a list of your favorite stores, specialty shops, and professional offices.  Include home-related services such as lawn care, plumbing, painting, or house cleaning companies. Choose any business that would be of interest to your clients including services and shops that can help them as they settle into their new homes.

Presenting local businesses can be a two-way street. Tell the proprietors that you are showcasing them in Agent Insight, your online marketing tool for finding new clients. Explain that you are using your post to highlight their business for potential new home buyers in their community.  Give them your business card, and perhaps someday one of the proprietors will send a lead your way!

Many agents have been submitting posts about local businesses for years. Here are excerpts from a few really good posts (credits noted below). Note that several of these posts also have links to videos about the subject.

St Laurent Brothers Sell Fine Quality Nuts and Chocolates
Come one, come all to one of the finest places for chocolate, candy and nuts in Michigan. What a great place to pick up last second gifts for your significant other….

Kansas City’s River Market Hosts a Variety of Fun Events
From concerts, to great places to eat and shop, to the Super Bowl Parade, the River Market is a great place to be. There’s a lot of benefits to living in or around the River Market….

Great Service at Royal Pets Grooming Spa
I love the staff at Royal Pets! They are friendly and great with all the fur babies they work with. I am always confident that my fur baby is in good hands when I bring him to get groomed…..

Go to “A Cleaner Place” to Buy a Vacuum or Repair an Old One
If you are ever in need of purchasing a new vacuum, you must come to this locally owned business. I have been here at least three times for repair on my vacuum so I don’t have to purchase a new one and it has been worth it every single time….

Visit the Narrows Yacht Club for Boat and Vacation Rentals
This is a little business that offers big service, as the name implies. Whether you’re looking for watercraft rentals, a vacation rental, or just happen to be passing by on your own boat, this place can help you out….

Use your photo submissions to show aspects of your subjects, inside and out. Remember to pack as much information as possible into the 14 to 16 word caption. Both of the pictures below show interesting views and give good details in the captions.

You can find for something unique and special in the excellent Inventory at Jennifer’s on Main St.,Cedar Falls
A behind the scenes look at the Sea Coast Echo Newspaper’s big blue presses in Bay Saint Louis

The goals of Agent Insight are to grow the RE/MAX brand presence in your area, elevate your personal online brand, and to generate more client opportunities for you. Your Labor Day themed posts can help you meet all these goals. Enjoy the upcoming holiday!

Written insights submitted credits:   Wade & Annie Eckenrod, RE/MAX Results, Bay City, MI; Wes Graves, RE/MAX Revolution, Kansas City, MO; Heather Jackson, RE/MAX Select, Hammond, LA; Sheila Gibbs, RE/MAX at Home, Edmond, OK; Lisa Rossi, RE/MAX Bayshore, Traverse City, MI. Photo credits:   Deanna Wheeler, RE/MAX Home Group, Cedar Falls, IA; Jacob Ainsworth, RE/MAX Coast Delta Realty, Diamondhead, MS.