What’s Right to Write?

The Agent Insight team is frequently asked, “What should be in an insight?” The answer is simple really. First of all, an insight is nothing more than an opinion, YOUR opinion. Because you’re presenting yourself as the local expert, writing an insight in first-person style will convey familiarity, knowledge, and confidence to potential consumers. That said, we can’t forget that the primary goal of this site is to capture leads by improving our SEO rankings with the major search engines. It is imperative that agents write insights that are relevant and fresh; specifically, in your own words. An effective insight should be a minimum of three sentences and a maximum of three paragraphs.

Here are three examples of well written, first person insights that meet these standards. Read them over and let your creative juices flow!

The first submitted by Don Keeton, RE/MAX The Producers in Omaha, NE, is about his own neighborhood.  Don tells what he likes best about his subdivision while he explains some of the amenities.

Our Personal Home for 21 Years                                                                          Valerie and I built our home in 1992 and we love the Barrington Park neighborhood. It’s one of the few upscale neighborhoods that is in the don2_edited-1Millard North School District. The lots are typically 1/2 acre or more, and the streets in the neighborhood enhance a quiet safe atmosphere. Because of the lot sizes, a large number of the homes have in-ground pools. We thought of moving, but just can give up the convenience of the area. Located near 156th Dodge Street makes this a great place to be. We have a wonderful biking/walking trail, two tennis courts and park area for the kids to play their football and soccer games.

Meleesa Pruett, RE/MAX State Line in Leawood, KS, wrote an excellent first person account of her daughter’s elementary school. This kind of insight will surely appeal to any client interested in a home near good schools.

Sunrise Point Elementary and a New Kindergartener                                        I can’t say enough good things about Sunrise Point Elementary School in the Hampton Place Subdivision.  My five year old started Kindergarten last meleesaThursday and she has now decided she’d like to attend school “every single day for the rest of my life”.  Principal David Sanders runs a tight ship and he already knows most students by their first names after one short week. The school runs like clockwork.  The staff is helpful, friendly and happy.  My daughter feels secure, reassured, and self-confident, which certainly correlates into excitement for learning.  I was apprehensive sending my baby (first and only) to school.  Now when I drop her off in the morning, she gives kisses and hugs and marches right in the front door.  We meet her in the evening to walk home together and she’s excited to share what she’s learned.  Thank you Blue Valley School District for providing a great place to raise kids, one of the best in the nation!

The third  about a local restaurant is written by Soha Fontaine, RE/MAX Gold Coast Realty in Hoboken, NJ. Restaurants, shops and businesses are all excellent topics for giving clients a well-rounded picture of the community.

A Century of Great Food!                                                                                           Don’t miss the specials at this 100 year old Italian Deli in Hoboken. They get their fresh bread from Dome Bakery every day. You pick your choice of sohabread and then proceed to order your mix of homemade mozzarella and any meat you like with their signature hot peppers topping. I have traveled to many cities in the US and, hands down, the best mozzarella cheese is found in our little town. My brother is a big food lover and each time he visits us, he must make a visit to Fiore’s for their corned beef mozzarella sandwich.

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