Category Archives: How & Why

Inspiration & Results

aprilApril Redford, an agent with RE/MAX Lifestyle Realty in Branson West, MO, recently attended a sales meeting to hear about Agent Insight.  After the meeting, she sent the following email to Steve Snook, Kansas City Director of the Mid-States & Dixie Region, who made the presentation

Hello Mr. Snook, 
I apologize for anticipating that your presentation today was going to very boring. I have a very low threshold for listening to people give talks. You can imagine my surprise and happiness when it turned out to be inspirationally awesome! We were all so excited over in the Branson corner – we had probably 10 insights among us before the meeting was over! I’m now the Mayor of Cedar Meadows!….Thanks again, you were great.
April Redford

April and several of her colleagues jumped at the opportunity to use Agent Insight as an exciting new marketing tool. Some of their efforts are included here for your review. Along with other agents in the region, they have been working to populate the Southwest Missouri site with good written insights and photographs. The first 200 submissions were made in record time and more are being sent every week.

Medical Air Evac Lifeteam helicopter at Branson Hospital
Medical Air Evac Lifeteam helicopter at Branson Hospital
Lakeview from the condos at Paradise Point Resort in Hollister
 Lake Taneycomo Acres Is a Hidden Jewel in Branson                          Visitors drive down the bustling Hwy 76 Strip and wonder,”where do all the people live?”   This neighborhood is a short drive off of Hwy 76, down Fall Creek Rd and , yes, it is close to Lake Taneycomo.  It even has its own boat launch!   If you don’t like trout fishing, then try hiking on the nearby trails.  It’s like having your cake and eating it, too.  Right in town, with water access and nature abounds.  Sound beautiful?                  

Editor’s note:  April wrote that she is now the Mayor of Cedar Meadows? Do you know what that means?

Photos by Sheryl Gassman and Rick Billington and insight by Mary Jo Cupps, all from RE/MAX Lifestyle Realty in Branson West, MO.

How do I become the Featured Local Expert?

On a community page, one agent is selected as the Featured Local Expert, randomly chosen from the three agents who most recently submitted a written insight about that community. Written insights are given priority as they provide the greatest SEO benefit. If there are no written insights in a community, the Featured Local Expert is chosen randomly from the three agents who most recently submitted photos about that community.

On the Explore page, three agents are featured as the Featured Local Experts, randomly chosen from the last 20 agents who most recently submitted a written insight.

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What should I write about?

First of all, an insight is nothing more than an opinion, YOUR opinion. Because you’re presenting yourself as the local expert, writing an insight in first-person style will convey familiarity, knowledge, and confidence to potential consumers.  It’s often easiest to start at home:  as you’re driving around your own subdivision, think about what might appeal to prospective buyers.

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How do I add a video to my written insight?

To include a video in an insight, first start with a short written insight about your subject; three or more sentences giving the reader a little information. Then, it is easy to add a video link to the insight. Simply locate the video on YouTube, copy the URL from your browser’s address bar and paste it into the field titled Related Video YouTube Link below the insight text. Click Submit and you’re good to go.

Editor’s note:  There are some important boundaries on the kinds of videos allowed on Agent Insight. Please review the following article  for further information:

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