First of all, an insight is nothing more than an opinion, YOUR opinion. Because you’re presenting yourself as the local expert, writing an insight in first-person style will convey familiarity, knowledge, and confidence to potential consumers.  It’s often easiest to start at home:  as you’re driving around your own subdivision, think about what might appeal to prospective buyers.

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WHAT’S RIGHT TO WRITE?
THERE’S NO PLACE LIKE HOME
THINKING OUTSIDE THE BOX
SO, WHAT DO YOU DO HERE FOR FUN?