Every agent who participates in LeadStreet has their own Agent Insight profile page which includes space for an agent photo, social media icons, featured properties, contact information, and a biography. Initially, there will be a short bio that has some generic information about RE/MAX agents, which is a good placeholder until you find time to personalize it.
Since this is another place where you will be branded on the internet, why not juice things up a bit? Be creative telling about your knowledge of the areas you cover, and include your particular specialities. A few words about your hobbies and a little bit about your family or pets can help potential clients identify with you.
Hundreds of Agent Insight participants have already customized their bios to be “on-brand” with their other marketing tools. Excerpts from three examples are shown below. (Click on the agents’ photos to read their complete bios.) You’ll see that some chose to write in first person, others in third person. Both are effective. Take a look, and make a few notes about the information you want to include in your bio.
Tell your clients about your professional background and how it helped build the skill set you bring to real estate. Tonya Taibi, RE/MAX Revolution in Kansas City, MO, has a well written bio that describes her design and marketing expertise, as well as the real estate areas that are her specialities.
I started my career in marketing as a graphic designer, photo stylist, and art director. With my eye for architectural design, I can visualize the potential in any property….I use my passion and experience in marketing and graphic design to help my clients with more than just negotiations and contracts. I am able to assist with the creative marketing needed to sell your home, and the attention to detail to help you buy your dream home. I specialize in new construction, first-time home buyers, downsizing, FHA, conventional, USDA, VA, and investments.
Show your enthusiasm about your profession and community! People can trust agents who truly love their job and the places where they help clients buy and sell property. The example here from Jeff Easter, RE/MAX Advantage North in Gardendale, AL, is a good example.
Sweet Home Alabama! I was born and raised here, and I’m passionate about it. Some of the most gorgeous real estate on earth is right here in Alabama! Some of the best people on the planet are right here in Alabama!…I entered the Birmingham business community, working some 20 years in marketing, sales, and customer service. This experience proved invaluable in paving the way to my career in real estate.
Include job-related awards you have won. Potential clients are looking for an agent with a proven track record and will be encouraged to contact you when they see your professional awards. Jacob Ainsworth from Diamondhead, MS, joined RE/MAX Coast Delta Realty in 2016. His bio includes several of his awards, as well as his appreciation for the Gulf Coast and the skills he brings to clients.
Jacob is a native Texan turned Mississippian with a love for the Gulf Coast and everything the brackish waters of Southern Mississippi have to offer….He earned the “RE/MAX Rookie of the Year” award in 2017 for being the “youngest” multi-million dollar sales agent for his first year….Jacob has been recognized by RE/MAX as a three-time 100% Club Award Winner and is trending for a fourth designation this year.
Think about what potential clients might want to know about you when they are searching for a real estate agent. Write an informative Agent Insight bio for your agent profile page, and make sure that your LeadStreet profile has a good photo. Then, direct your clients to your page so they can read about you and view all the submissions you have included.
Here Come the Holidays!
Thanksgiving, Christmas, New Year’s Eve, and all the other holidays between now and January 1st are great opportunities for taking photos and writing insights. Show and tell your clients about all the festive events, decorations, and beauty of the season. We look forward to receiving your submissions. Happy Holidays!