Annual events, festivals and celebrations held in your town are excellent subjects to share on Agent Insight. They give color to your writing and present a lot of appeal for your area. However, keep in mind that your insights are never removed, so try and write them to be informative about recurring events, without being too specific about the date or specifics of a single event.
For example, Tresa Flake, RE/MAX Elite in Norman, OK writes about her town’s annual free summer concert series. Instead of listing specific dates and musicians, she tells why the concerts are popular and where they take place, then provides a link for those interested to look up more information about the event.
When I first moved to Norman, people told me about the Summer Breeze Concert Series in Norman and how it has become a Norman tradition. It features national and local musicians performing in Norman’s Lions and Andrews Parks. These performances that run May through September on Sunday evenings are casual family-friendly events. Bring a blanket and picnic basket and enjoy! Listening to live music with family and friends is a favorite of mine! View insight.
Another good strategy when writing about an annual event without emphasizing a specific date is to recap it after it has been completed. Here’s an excerpt from a submission about the Kansas City Plaza Art Fair written after it was over by Suzanne Steenkamp, RE/MAX 1st Choice in Liberty, MO.
This past weekend was that time of year again for The Country Club Plaza’s 83rd Annual Art Fair. The Art Fair is an annual welcoming into the fall season in Kansas City. The Art Fair is one of the most anticipated art events nationwide…. Admission is free for this annual September event. Enjoy the link below to take a tour! The Fair is always a great way to embrace a local Kansas City tradition. View insight.
Remember, the main purpose of your piece should not be to draw crowds to the event, but to inform your potential clients about them. Everyone wants to know what there is to do in their community and you are a great source to tell them. This is another way to use Agent Insight to show you are an expert about your area.