Iowa Team Gets Results

The Twin Power Team, headed by twin brothers Gerald and Gordie Sorensen, puts plenty of emphasis on their Agent Insight submissions. Part of the RE/MAX Home Group in Cedar Falls, IA, the team has submitted nearly 1,130 posts in the past five years. They report that they have received many leads from their Agent Insight work, as well as comments from clients about what they see on their pages.

Left to right: Gerald Sorensen, Tad Ritter, Lynette, Sorensen, Heather Nicholson and Gordie Sorensen.

It’s a family affair with the Twin Power Team. In addition to the two brothers, the rest of the team includes Gordie’s wife Lynnette Sorensen,  Gerald’s daughter Heather Nicholson, and their brother-in-law Tad Ritter.

All of the team members are life-long or long-term residents of Cedar Falls, so their knowledge of the community runs deep.

“We love the area and know everything about it,” said Gordie Sorensen. “We are active in many organizations, serve on various boards, and attend church. Our participation helps us stay current on what’s happening in the community.”

At the team’s weekly marketing meetings, Agent Insight is always on the agenda. They discuss upcoming events that would make good insights and determine which subdivisions need coverage. They also share their plans for the week’s showings and activities they will be attending where they plan to take photos.

The team’s Agent Insight coverage includes a wide variety of places  and amenities in the Cedar Falls area, including parks, lakes, hiking/biking trails, restaurants, stores, holiday decorations, architecture and landscaping, the local University of Northern Iowa, and many subdivisions and housing developments. Here are a few examples of their work:

The Cedar Falls Municipal Band performs regularly at Overman Park bandshell
Amish community members demonstrate how they make ice for the Ice House
Enjoying a beautiful autumn day at Big Woods Lake
The historic Black Hawk Hotel hosts a fun murder mystery package

“We take our marketing plan very serious, and Agent Insight truly does boost our business,” said Gerald Sorensen. “The posts are so simple to do, and it has been effective for us.” The Twin Power Team plans to continue submitting photos and written insights several times every month, investing their time into this proven marketing tool.