It’s a Hot Market for Vacation Homes

According to a recent study by the National Association of REALTORS®, the COVID-19 pandemic has caused sales of vacation homes to skyrocket. Beachfront condos, cabins in snow sport regions, lakeside homes…you name it. The market is booming, making these property areas great subjects for your Agent Insight pages.

Remember, this is not the place to show individual properties. However, it is a great marketing venue to present popular vacation areas. Talk about amenities, such as swimming pools, lake or beach accessibility, tennis courts, golf courses, biking/hiking trails, etc. Vacation spots are always in beautiful places, so you’ll have unlimited opportunities for dazzling photos.

Second homes with access to the Gulf of Mexico are in great demand. RE/MAX agents in Alabama and Mississippi are doing an excellent job promoting the area. Michigan agents have submitted posts about both summer vacation spots along the Lake Michigan shoreline as well as exciting places for winter sports enthusiasts. In Missouri, there are so many beautiful locations for summer homes, including the booming Lake of the Ozarks area. The Jersey Shore offers beachfront homes that attract buyers from across the country.

Many of the current photos and written submissions give potential clients a good look at these wonderful locations for a second home. Here are four of the photos with credits shown below.

The Colonnades condos in Gulf Shores, AL, tower above the beach
The Cape May, NJ,  beachfront is beautiful with many vacation homes waiting for you
The day dock at Lake of the Ozarks Four Seasons is perfect for picking up guests
Residents taking the chair lift up for a brisk ski down Mt. Holly in Holly, MI

For an excellent written insight about another vacation location, take a look at the following submission  from Jacob Ainsworth, RE/MAX Delta Coast Realty in Diamondhead, MS. It has a fun and compelling headline paired with a good first-person paragraph. Jacob is describing for potential clients how much they would love this gorgeous place for a vacation home.

The Most Not Talked about Place to Vacation
I have always loved the beaches at Henderson Point. The condos at Inn by the Sea offer the quietest relaxation on the Mississippi Coast. While hanging out on the beach recently, I met some folks from Dallas. They were intrigued when they stumbled across our town and the complex while searching online. I remember her saying, “we wanted to go to Gulf Shores, but when we found out you had a beach it saved us the extra two hours in the car.” She went on to say, “We love it here, we want to tell all our friends!” Being a native Texan, I remember being surprised at the Mississippi beaches – it’s the reason I never left once I stopped by here.  A staycation waiting to happen, the Inn by the Sea offers the only condos on the sand – pools, grills, and fun included. But keep it quiet. It’s a secret!

There are such amazing vacation areas in every state. You can market them well with your Agent Insight posts.

Photo credits:  Peyton Yarborough, RE/MAX Paradise, RE/MAX of Orange Beach, Orange Beach, AL, Jill Giancola, RE/MAX  Surf Side, Cape May, NJ; Paula Bellamy, RE/MAX Lake of the Ozarks, Osage Beach, MO; Stephen Brochu, RE/MAX Grande, Grand Blanc, MI.