Scott Shaker, RE/MAX Grande in Grand Blanc, MI, is very proactive with social media as a way to lead potential clients back to his Agent Insight page. Once there, readers can view over 600 photos and written insights that Scott has posted to showcase his knowledge of the real estate market and the community.
“I’ve been really expanding on Google Plus, Pinterest, Twitter, and Facebook to bring people into my Agent Insight page and my personal webpage,” he says. “Combining all this together moves an agent to the top of the list. People searching the web will read about your expertise and contact you with questions which will lead to sales.”
Recently Scott received an email from a woman relocating from Pittsburgh who was interested in one of the subdivisions he had covered. His photo appeared as the Local Expert, leading to her to contact Scott. He was able to answer her concerns about local schools, lot sizes, the HOA and neighborhood security. It was a lead he would not have received without his Agent Insight posts.
“Agent Insight is still in its infancy and I’m excited about the way it has grown,” he says. “With any method of advertising, it takes three to six months before you see any real return. As more people find it, more business will be generated.”
Scott has contributed to the Southeast Michigan Agent Insight application since its launch in early 2014. To date, he has over 600 insights and photos and has 50 listed Areas of Expertise. These include three counties, one school district, 17 towns/townships and 29 subdivision and neighborhoods. Scott and his wife, Holly, work together on his submissions.
“It’s not our mission to have the most postings,” Scott says. “Instead we want them to be special. Holly and I really enjoy working on Agent Insight. It’s made us more aware of what we’re doing and what would make a good post. We try to be consistent and make regular submissions. Good photos are key and I try to take a little time writing captions and insights so they read easily just like it’s rolling off my tongue as I tell people about the subject.
“This is a no-brainer. All it really takes is a little bit of your time and you have a great marketing tool with Agent Insight.”
Check out Scott’s page to see the variety of subjects and places he has covered. Here are a few examples:
Red Wing Hockey Night at Joe Louis Arena in Detroit
Detroit is also known as Hockeytown USA! We take our hockey seriously here! The Joe Louis Arena is alive with excitement on game night and you can feel the energy all throughout downtown. With our 11 time winners of the Stanley Cup, Red Wings jerseys are practically considered formal wear at surrounding restaurants. I like the Roma Cafe where you can leave your car and take a shuttle to the game!