For over three years, Marty Remo of RE/MAX Benchmark Realty Group in Central Valley, NY has been a regular contributor to Agent Insight, submitting hundreds of photos and written posts.
“Agent Insight is a fantastic platform,” he said. “When I receive a new listing, it allows me to promote the entire surrounding community with unique and consistent posts. They drive on-line searches to those communities and, therefore, to my new listing.”
Marty, leader of the HV Home Team, says his team’s written insights and photos give their potential clients a chance to get to know them.
“Being genuine goes a long way,” Marty said. “People want to work with people, not just with their computers. If a client is interested in a house, that person wants to know what it will be like to live there. They want to know about activities for the kids, how close is the nearest grocery store, or if there’s a park nearby. I can show skiing and snowboarding in the winter and boating in summer.”
“There’s a fear factor for people in learning how to get involved in a new area. They can visualize themselves there with the help of my Agent Insight photos and articles. Zillow and Trulia will never be able to provide that kind of detail about neighborhoods and communities,” he said.
Marty frequently uses first person in his writing, giving his clients a good idea about his experience and history. Here’s an excerpt of a post he submitted on Village Woods where he grew up in Monroe, NY.
Life on the Beach at Round Lake Park
There were lots of kids in the neighborhood. I recall swimming out to the dock at the beach with friends….We would take out our small row boat and bass fish near the island in the center of the lake. Now there are paddle boats that you can rent. It’s really nice. You feel like you are far away from civilization, but in reality you are only a mile from the center of Monroe.
Marty urges his RE/MAX team and other agents to tap into all the neighborhoods that still need to be covered for Agent Insight. “If you want to grow your business, you have to think smaller,” he says, meaning that emphasis on specific subdivisions is a smart strategy when submitting to Agent Insight. Marty arrives early before every property showing in order to snap a few neighborhood photos and submit them.
“After putting posts on to my Agent Insight pages, I cross share them with other social media accounts like Facebook and LinkedIn,” he said. “I use many ways to redirect people into the community information I want them to see. I frequently include YouTube videos as well. Videos create a powerful connection and provide a ton of good information.”
In addition to strengthening his SEO, Marty’s goal is to find a common bond with potential clients.
“You need a connection to start communication,” he said. “For example, I love dogs and sunsets, so I can include posts about them in Agent Insight. If somebody identifies with those things, that personal touch will help build the business side of a relationship. People can get to know me and my community through Agent Insight. ”
Marty has covered dozens of subjects with his photos. The selection below includes one of his favorite sunset scenes.
