When Jacob Ainsworth, RE/MAX Coast Delta Realty in Diamondhead, MS, writes a submission for Agent Insight, he puts a lot of himself in the post. He wants to tell about interesting features of an area but also to show readers his personality and knowledge of the community.
“In the past year, I changed careers from banking to real estate and I’m finding that Agent Insight is a great marketing tool to get a lot of people to know my name,” Jacob said. “If I can offer information about something people might be interested in, it’s a way for me to cast out a line and see what I get back.”
Jacob has seen an increase in his leads from LeadStreet, and he attributes this in part to his Agent Insight work. His enthusiasm for the Mississippi region he calls home is evident throughout his submissions. In each of the excepts below, he uses first person to tell his story and grab his readers’ interest.
Why Diamondhead?
I will be the first person to tell you that, prior to my real estate career, I wasn’t ever an advocate for living in Diamondhead. Honestly, I’m a transplant. I grew up in Southeast Texas and fell in love with Southern Mississippi while traveling for work and decided to moved here. After changing careers and setting up a permanent office in Diamondhead, I’ve fallen in love with this town.
Festivals Here Are Like Hollywood
I was driving through Wiggins some time ago and happened to pass through downtown. The sight was like something out of a motion picture. Have you ever seen “Sweet Home Alabama”? The festival, dancing, street vendors, and blocks of antique style buildings are just like that. A picture-perfect small town scene with quick access to the luxuries of cities.
Jacob chooses subjects with wide appeal, but favors those where he has a personal interest. One example is the piers in Pass Christian, MS, that he and his family missed when they were heavily damaged in a hurricane. When he discovered that the piers had been repaired and reopened, he hurried to write a post to let his readers know.
The Piers at Pass Christian
We happened to be driving along Beach Boulevard and I noticed a fisherman far-off casting a line from the pier that my wife and I liked to visit when we first moved to the area. And with that glance, I quickly drove into the harbor and up to the edge of what was pure excitement for me. We unloaded our children and ran out over the water; the boys were dancing, laughing, and exploring – as was I. The piers are a great place now. Whether you’re casting a line, wanting to watch the sunset with the special person in your life, or just wanting to catch a salty breeze, I encourage you to visit the local piers in Pass Christian; you won’t be disappointed.
Jacob packs plenty of information in his written posts and photos. He currently has nearly 30 different Areas of Expertise throughout Agent Insight and he is working to add more. In addition to homes and subdivisions, he gives a lot of attention to businesses, events, and attractions in his market. His time is paying off and he has fun with it, too. His wife, Mary, and their three children understand the purpose of Agent Insight and they will frequently point out different sights around town that they think should be included.
“All of us look for things that would make a cool post,” Jacob said. “I just incorporate our daily life into my submissions. Instead of only taking selfies throughout the week, I also take pictures of the beautiful places here on our beaches and neighborhoods.”
Some of Jacob’s photos are included here. Each one has a good descriptive caption as well, instead of a simple label. Tip: you have space for about 15 words in a photo caption.
