As an agent, you want consumers using the Internet to find you and your listings fast. You want to be at the top of the list. The continuous flow of insight submissions keeps your Agent Insight presence fresh and highly ranked, making it a strong part of your online marketing plan.
Being savvy about your submission placement gets you the highest visibility with Agent Insight. You want to have your photos and written insights appear on community pages throughout your market. Keep in mind that the larger places – metros, counties and cities – may have the most competition for Google rank. Always maintain a balanced blend of presence on those pages as well as the smaller, local communities, such as subdivisions and school systems.
Steve Babbitt, RE/MAX Realty Group in Pittsford, NY, has been very smart with his Agent Insight submissions. He has regularly posted for many months and currently has nearly 450 photos and written insights. He has scattered them through 28 Areas of Expertise, including cities, subdivisions and school systems. A quick Google search in early May of each of the subdivisions where Steve has a post revealed that Agent Insight ranked first on the list for seven of them and in the top five for the other two. Try it yourself: search for “Graham Creek Heights Subdivision” and you’ll see the first item on the list is the Agent Insight community page with Stephen Babbitt as the Featured Local Expert.
Steve likes to include historical information about his areas and his photos while also highlighting features of each subdivision. Take a look at four of his multi-season pictures of Graham Creek Heights.
Steve says he spends a few minutes daily adding posts to several of his social media sites, including Agent Insight, as soon as he makes the coffee and feeds the dog every morning.
“I know that a lot of agents say they just can’t find the time to make submissions,” Steve said. “But they really do! It takes very little time to shoot photos throughout the day or to write a few quick paragraphs. Then submitting them with your cell phone takes only seconds. You just have to be consistent to make an impact. It’s a continuous building process and it’s fun to do.”
Steve has been growing his social media network since 2007 and has had his own website since 1996. A real estate agent for 36 years, Steve reports that he is having his best year to date with 30 homes sold since the first of January.