Summer Sizzles with Opportunities

Summertime and the livin’ is easy. Well, not exactly:  not only are real estate sales jumping, but there is a myriad of summer activities on the calendar for the next few months that will make excellent subjects for your Agent Insight submissions.

Think about all of the outdoor venues that would appeal to potential clients moving to your area. Your knowledge about what’s happening in your town will be a selling point when your future clients are deciding which agent they want to hire. Show that you are the market expert in your community with a wide variety of summer postings.

Need some ideas? Here are just a few:

Big Crowd Events
Art fairs
County fairs
Baseball games
Outdoor concerts
Barbeque contests
Hot air balloon festivals

Fourth of July
Neighborhood celebrations
Downtowns decorated in bunting
Patriotic displays
All things red, white and blue

Summer in the City
Neighborhood and city pools
Golf courses
Gardens and parks
Subdivision monuments surrounded by beautiful landscaping
Walking and biking trails
Yard beautification contest winners
Dog parks

Summer in the Countryside
Growing crops
Farm animals in the fields
Water skiing
Fishing derbies
Forests and pathways

Here are four excellent photo submissions from our archives for further inspiration:

roping 2
Team roping in Poteau, OK’s Cowboy Country
Sunday morning sailboat races on Lake Fenton in Southeast MI
Sunday morning sailboat races on Lake Fenton in Southeast MI
The huge ferris wheel is just one of the many great features of the yearly Thibodaux Fireman's Fair
The huge ferris wheel is just one of the many great features of the yearly Thibodaux Fireman’s Fair
crawfish 2
1,000 lbs of crawfish released April 7, 2016 into Wellsgate Lake in Oxford, MS, to improve fishing

Here are a few tips for your photo submissions that apply this summer and all year long:

  1. If you only send in photos of flower close-ups, cute dogs and lovely sunsets, potential clients won’t get a good feel for your expertise. All of these things make fine submissions, of course, but choose the best one or two of each instead of populating your page with dozens of the same subject.
  2. Captions are key! You have space for about 15 words so provide more than a label under a photo. A caption that says only, “Heart of America Shakespeare Festival” is fine. A much better version is, “Kansas City’s Heart of America Shakespeare Festival has been drawing crowds for over 20 years.”
  3. Try to post a few submissions every week instead of many at the same time. Making regular posts will keep your photo at the top of the agent roster.
  4. Spread your posts throughout many location pages in subdivisions, cities, counties and school districts. You want your name and photo to appear throughout Agent Insight.

Photos provided by Trina Ward, RE/MAX Champion Land Brokers, Poteau, OK; Coleen DeMoss, RE/MAX Platinum, Fenton, MI; Lyndsie Lace Verret, RE/MAX Plus, Prairieville, LA; Bob Myers, RE/MAX Legacy Realty, Oxford, MS.