A Nugget of Information Is Key to a Good Caption

Although the space for a photo caption is limited to about 15 to 17 words, you can still maximize your chance to say something about your subject.  For example, instead of just “Williamsburg Village Subdivision”, the caption could read “Some of the backyards in Williamsburg border many walking trails and lakes”.  Remember that the majority of customers looking at our website (or any other) are in a hurry for information and are less likely to spend time with long, multi-paragraph entries. Quickly grab them with a thoughtful caption.

Another big plus:  adding a little information to a caption actually helps improve our SEO rankings with the major search engines. Take a look at the four photos shown here. Each gives a little bit of information  instead of just a label. Notice that even a caption on a photo of an entrance monument sign can be a great opportunity to include a marketable fact about the neighborhood.

Indian Creek Trail is just one of the many biking/walking trails in Overland Park
Blue Heron Lake, one of five fabulous lakes stocked with large mouth bass
The main entrance to Wellington Greens, a townhouse community with a private par 3 golf course
A beautiful home in Nutley, NJ, a bedroom community located 14 miles from midtown Manhattan

Write with Intent to Impress

With just a little thought, your caption can tell something significant and not just be a photo label. The captions for each of these four featured photos could easily have had  simple tag lines for captions:  Indian Creek Trail, Blue Heron Lake, Wellington Greens and Nutley, NJ. Instead, the agents added an attractive amenity to each of them. Nice work!

Photos submitted by (clockwise from upper left):   Vinnie Alonzo, RE/MAX Advantage South, Birmingham, AL; Carla Boyd, RE/MAX State Line, Leawood, KS;  Colin Emmons, RE/MAX Real Estate Concepts, Lincoln, NE; and Steve Michalek, RE/MAX Park Square, Nutley, NJ.


Leave a Reply

Your email address will not be published. Required fields are marked *