Finding good schools for their children is a priority for many home buyers.  Showcasing schools with your insights and photos indicates that you have knowledge about local schools as well as their surrounding neighbor-hoods.  You can include private as well as public schools, covering everything from preschools to universities. (Remember to post public schools within their own districts; all others go in their respective cities).  An important tip:  mentioning names of schools and school districts in your written insights and photo captions will provide valuable content keywords for search engines.

Your topics can be broad, such as district-wide test scores, student/teacher ratios and sports programs; parents are vitally interested in that information. However, some of your best articles will be about personal experiences with your child’s preschool or your participation in community programs offered at the local college or the first day jitters of your high school freshman.  Be creative and, as always, think about how education in your area will enhance your clients’ perception of the community.

Here’s an excellent insight by Duane Dickson, RE/MAX Paradise in Orange Beach, AL.

Innovation in Baldwin County Schools!
Many people may not realize it, but the Baldwin County Public School System is recognized as one of the most progressive school districts in America…every student receives a digital device for either in classroom use or to bring home.  Students is kindergarten through grade two receive iPads while those in grades 3 through 12 receive  Mac Book Air laptops.  No longer having to bring home 30 pounds of books has been one of the lesser of great benefits this program has had.  It also helps to eliminate the old “dog ate my homework” excuse as students now simply digitally “air
drop” their homework to their teachers.  While I would love to explain more, this is about where my technical expertise ends…I remember being excited just to have a class that had typewriters!  Now you would most likely only find them in a Museum of Modern History.

Photo opportunities are endless.  Although you cannot show students’ faces, you can show their schools and playgrounds, labs and auditoriums, tree-lined walkways and rows of lockers.  Be creative and make the most of each photo’s caption.  Include more than just the name of the building.  This is a chance to include a little fact that you can say in about 15 words.

Photos by Carmen Lonardo, RE/MAX Realty Group, Pittsford, NY; Daniel Cheuvront, RE/MAX Results, Omaha, NE; and Kevin Newkirk, RE/MAX Excel, Lawrence, KS.