The main purpose of Agent Insight is to build your personal brand as a local expert. Be sure you are covering all the bases to make the most of this valuable marketing tool. A crucial component to give you a viable, visible presence is to write a good paragraph or two for your profile page. This is a great space to introduce yourself, present your skills and to show potential clients your expertise and passion for the business.
If you haven’t written a profile, you will still have a serviceable introduction by your name: RE/MAX agents are the most productive in the industry and deliver the real estate knowledge and service people need in New Orleans. Let Carolyn help you with your real estate needs in the New Orleans area . This is a good, positive statement about RE/MAX agents, but only your name and city are personalized. Take a few minutes and give this some meaning and sizzle!
These featured profiles, written by three different agents, each have a little different spin to emphasize their strengths.
Sara Snook, RE/MAX Revolution in Kansas City, MO, makes her profile very personal and appeals to a client’s hope of finding an agent who really cares about them and their hunt for a new home. “It would be my pleasure to help with all of your Real Estate needs. I don’t just sell you a house and move on. I build a relationship with you and am there long after the sale. I was born and raised in Kansas City, more specifically in Platte County. I have a Bachelor of Science degree in Housing and Interiors & a Masters Degree in Management. I have extensive Project Management training and Negotiation skills.”
Carmen Lonardo, RE/MAX Realty Group, Pittsford, NY, opens his profile with a compelling statement about why he knows so much about his community and why he loves living there. “A Penfield resident for over 40 years I cannot think of anywhere else I would live, raise a family and participate in community activities. Why? The town and the area have grown so much since I was a little boy and the community resources continue to abound as well. The library, schools, parks, Little League fields, recreation and learning opportunities for all ages, dining locations, shopping and natural resources are exceptional and offer just about anything you could want from your hometown. “
Maureen Donohue-Conway, RE/MAX House Values 4 in Hackettstown, NJ, includes a short, interesting story about how she came to live in her town and became an enthusiast of historic homes. “She grew up in Bergen County, NJ, just a couple of miles out of NYC, and was used to the crowds, traffic and all of the red lights, and thought that was the way life was supposed to be, until, that is, one day she and her husband were on a road where there was no traffic, let alone any red lights, and Maureen suddenly felt like she was home. That road was in Finesville, NJ, and they instantly decided to move there. They lived in a “circa” 1806 stone farmhouse on Alba Vineyard, hence her appreciation of antiques and historic homes. “
You have your story to tell and your Agent Insight profile page is a great place to showcase it. This only take a few minutes, but the effort can have big returns as you look for your next clients.