Your clients want to know about homes for sale, but you can give them the bigger picture of your community with insights about local stores and businesses. This is another excellent way to present yourself as the area expert. Also, it not only gives your clients some good tips about community amenities, it can give a boost to local businesses as well. Scott Shaker, RE/MAX Grande in Grand Blanc, MI, reports that the owners of a local bed & breakfast told him their online traffic increased noticeably after he featured several photos of their establishment on the SE Michigan Agent Insight website.
This is an opportunity for you to be creative and chatty in your written insights because you can focus on businesses that you really like personally. Think of this as a chance for giving good reviews of the places that really stand out for you as great perks for living in your town — an Agent Insight “Yelp”!
Take a look at these colorful, informative and conversational insights.
Tony’s Shoe Repair
The other day while getting out of my car I broke the strap on my shoe. This happened to be my favorite pair of shoes that I cannot live without. I suppose I could live without them but I just don’t want to. Anyway, I brought the shoe to Tony’s Shoe Repair on Main Street in the Village of Fairport. Although he was busy, he fixed it in just minutes for nearly pennies. I was in and out of there in about 15 minutes carrying my favorite shoes. Thank you Tony’s Shoe Repair for being so quick and accommodating.
Maureen Rice, RE/MAX Realty Group, Pittsford, NY
The Best Barbershop in Town
If you want to get a men’s haircut in a real, old-fashioned barbershop, then Charlie’s Barbershop, in Rogers is the place for you! Charlie has been cutting hair for over 50 years and is still going strong. My barber, Clovis, is a retired United States Air Force Tech. Sergeant. He has served his country around the world and one of his most exciting assignments was being attached to an aircraft recovery team! It’s an honor to have such a patriot cut my hair. Charlie’s Barbershop is located at 401 South Main, in Rogers. No appointment is needed. Pop-in, sit-down, read one of the many firearm magazines in the shop, and get ready for a fast and friendly haircut.
Jim Gibbons, RE/MAX Real Estate Results, Bentonville, AR
Great New Business Helps Build a Great Community
It is such a pleasure to find such a terrific veterinarian right in my own backyard! Animal Care of Oradell and Dr. Christian Hurst and his staff are warm, welcoming, caring, professional – everything you would want in a veterinary clinic. It is really a joy to have them in Oradell. I stopped in to talk with them about the cat I had adopted and some of the challenges we have faced with her and got great feedback. The day after my cat’s check up I not only got emailed a detailed report, I got a phone call to see how she was doing after her visit. That’s a first for this seasoned pet owner. Did I mention that they are also a wild animal drop off? Can’t say enough good things about this business. Thank you for coming to Oradell!
Maria Rini, RE/MAX Real Estate Limited, Oradell, NJ
Keep in mind that some of the best insights and photos are those unique to your area. All the chains and big box stores can be found nearly everywhere, so pay close attention to the ones that your clients may be less likely to find without your help.
Photos by Margaret (Peg) Eisenhauer, RE/MAX North, Amherst, NY; Chad Beasley, RE/MAX Southern Homes, Birmingham, AL; and Summer Rathmann, RE/MAX Real Estate Group, Baton Rouge, LA.